This week I was at the Great British Entrepreneurial Awards nomination shortlist reception. Held at 250 Bishopsgate in the centre of the Square Mile (and sponsored, no less, by Bizcrowd), I was there to give a little speech of welcome and to meet the gathered entrepreneurs.
I was blown away by the talent in the room. I don’t envy the judges having to make their decisions from the shortlisted companies. There were entrepreneurs from almost every industry. One pair I bumped into were Sam and Joe Middleton from personal stylist service, The Chapar. I was immediately intrigued as Sam introduced the concept: Wouldn’t it be great if someone who knew what they were talking about sent you a trunk every month containing clothes custom selected for you? Further, wouldn’t it be great if this basic service was free of charge — and that you just pay for any items you’d like to keep, sending the others back?
Yeah. I liked the sound of that.
I’ve heard of similar services in America that I’ve always wanted to try out. So I didn’t waste any time taking Sam’s card and promising to sign-up the next day.
I did sign up. But then I panicked at the online form. I panicked because I don’t really know my style. I don’t necessarily have one. Am I preppy? Or am I smart casual? That depends, you see. It almost depends what office I’m in. If I’m in the City, then I’m probably going to don a tip-top-super-hot pinstripe. If I’m working out in Angel, then I’m usually in relaxed ‘chinos-n-trainers’ look. I then hadn’t heard of half the brands they’d put up on the form to help give The Chapar’s stylists a bit of a hint.
I phoned the number on The Chapar’s website to ask for some advice. The call was answered by a delightfully sounding Chelsea. I explained that I loved the concept but didn’t feel qualified to complete the online form, nor did I feel it was appropriate for me to complete a phone style assessment with one of The Chapar’s personal stylists. This, I explained, is because I am married.
Some men like to retain their own individual sense of style and jealously guard their wardrobe. I’m not one of those people. I outsource that to my wife. This is why I married her. She knows and I’m fine with that. The last thing I want to do is go and buy something and then bring it back home and have her stare at me with the, “What were you thinking?” look. Far more efficient, I think, to have her talk to The Chapar’s personal stylist.
Chelsea — to her credit — didn’t laugh. She said that would be no problem.
My wife duly phoned up and had a chat, I think, with another of The Chapar’s team (a lady called Hannah). I haven’t had the time to ask about the experience as it’s been a busy week however I can say that my wife appeared content.
I think we’re both waiting with baited breath now.
I clicked the ‘send me a trunk’ button and a few hours later I had an email telling me that my trunk had been dispatched, along with a UPS reference. Nice.
I’m looking forward to seeing what they come up with.
I am very impressed by the simplicity and ease of use. The team, too, well, the one’s I’ve been exposed to (Hannah and Chelsea) appeared highly capable. Chelsea sounded fashionable on the phone.
Now then. How will that translate to 36-year-old me?
Before I ordered the trunk, there was a helpful series of checkboxes asking if I needed anything in particular. Chinos, jackets, that sort of thing. Rather useful that. I didn’t know what to put. I didn’t want to leave the form blank so I clicked a few boxes.
I can’t wait.
Bring it on.
You can try out The Chapar for just £1 (required to verify your credit card). There are no other charges unless you’d like to purchase some of the items you’ve been sent. I would imagine it’s possible to receive a whole trunk, look through the items and return them all — free of charge. That would be pretty boring though.
The ability to try on clothes easily and without the hassle of sales assistants shoving things in your face strikes me as a key benefit. I reckon there’s a high likelihood that I’ll probably want to keep some things. The experimentation possibilities are likely to help me buy more, I’m sure. For example, it’s likely that I’d never reach for a particular jacket or item of clothing if I saw it on a shelf in a shop. But if you’ve sent it to me… I’ll at least consider it. And then you’ll have my wife sitting next to me with a glass of wine appraising it all. In a relaxed manner.
Interesting, very interesting.
I’ll let you know how I get on.
In the meantime if you’d like to give it a go, get yourself over to www.thechapar.com and let me know how you get on.