Part 2 of the Center Parcs Experience: Booking items ahead of time

Continuing the Center Parcs experience here on The Pursuit of Quality, it’s time to focus on the pre-arrival booking aspects.

Everyone that I’ve spoken to about the destination has emphasised how much you need to book ahead. Indeed, some have suggested to me that you effectively “need to book everything” because it gets so busy.

For example, if you’d like to participate in an Archery club or get a back massage, you need to book those before you arrive online.

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The wealth of activities offered by Center Parcs is ridiculously comprehensive. I’d seen a few options for toddlers that caught my attention including the ability to create a handprint in some pottery. Something I’m sure they’d enjoy messing around with and something we could “take home”. There was even the opportunity to arrange some photography sessions for the family and/or the children.

However everything of relevance was already sold out. This is fair enough given that we booked the weekend about 2 weeks out.

If you recall I paid for the bikes when we booked. My wife and I decided that this was a good idea. But we were not able to add any extras during booking. So I logged in and booked two cycle seats (for the boys) and 4x cycle helmets.

This was straight forward. I had to use my booking reference and the arrival date to login and then I went through the convoluted menus. It’s from 2002. Not a single user interface expert has cast their eye over this process. It’s fine, but by way of example, you have to click on an item. That gets you the description. Then you have to click for more details to actually see if it’s available. Stupid. Because you can’t tell what’s actually available and what’s booked out without having to click-click-click-click everywhere.

The process does work, though. But as someone who appreciates simplicity and elegance, it was like pulling teeth.

Perhaps the most frustrating part of the whole item booking process is payment. It’s as though Center Parcs don’t know who I am.

Well, they don’t.

I paid.

And then I have to pay again for ANYTHING else I add to my “experience”. Each transaction is treated as a completely standalone happening.

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What’s astonishing is that, at the credit card payment page, they can’t even be bothered to remember or suggest my address.

I had to do a completely new transaction with the credit card. Laborious, but it worked.

And interestingly… notice that the start date and expiry date on THAT form is arranged correctly, unlike the main holiday booking system.

Right. Next up: I’ll tell you how we got on actually *in* resort.

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3 Responses to Part 2 of the Center Parcs Experience: Booking items ahead of time

  1. Raam April 22, 2013 at 8:50 am #

    You do know that they have some of the highest profitability and occupancy rates in the industry?

    • Ewan April 22, 2013 at 9:39 am #

      I didn’t know that but I can see why!

  2. Vicky November 21, 2013 at 9:08 pm #

    Did you ever post about how you got on at Centre Parcs?

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